Los Padrinos aka Founders
Rocio Smith
Rocio Smith
Market President-Achieva Credit Union
Summary:
As a highly accomplished banking executive with nearly 20 years of progressive experience, including 16 years with Wells Fargo and co-founder of the Wimauma Family Center, Rocio Smith has demonstrated skills in translating business strategies into maximum profits while balancing the best interests of stakeholders, customers, employees, and the public. In her current role as Market President-Achieva Credit Union for Hillsborough County, she has proven her ability to enhance profitability, develop strategic lending initiatives, and grow each segment of a high-value portfolio. Rocio Smith is a relationship-builder and solution-strategist with a solid record of success, expertise in achieving corporate goals with a high degree of integrity, and a deep knowledge of banking regulations and compliance.
Experience:
• Market President-Achieva Credit Union, Hillsborough County: As the Market President for Achieva Credit Union, Rocio Smith has developed and implemented a strategic plan that has led to the successful growth of Achieva Credit Union’s presence in Hillsborough County. Under her leadership, the credit union has increased market share, expanded its product offerings, and improved customer satisfaction.
• Wells Fargo (2006-2018): During her 16-year tenure at Wells Fargo, Rocio Smith held several leadership roles, including Regional District Manager. She was responsible for driving business growth, building high-performing teams, and ensuring compliance with banking regulations.
• Co-founder, Wimauma Family Center (2000-2005): As a co-founder of the Wimauma Family Center, Rocio Smith played a key role in establishing and growing a community-based organization that provides education, healthcare, and social services to underserved families in the Wimauma area.
Education:
• Bachelors Of Science, University of South Florida,1997
Skills:
• Strategic planning and execution
• Business development and sales
• Relationship management
• Portfolio management and lending strategies
• Operations management and process improvement
• Compliance and regulatory knowledge
• Leadership and team building
Personal qualities:
• Visionary and innovative leader
• Strong communicator and collaborator
• Ethical and values-driven, with a commitment to integrity and accountability
• Results-oriented and driven to achieve excellence
• Empathetic and approachable, with a focus on building strong relationships with employees, customers, and stakeholders
Overall, Rocio Smith is a highly accomplished banking executive with a proven track record of success in driving business growth, developing high-performing teams, and ensuring compliance with banking regulations. Her experience as co-founder of the Wimauma Family Center and founder and Director of Nuestra Reina has also demonstrated her commitment to making a positive impact in the community. As the Market President for Achieva Credit Union, she continues to excel in building relationships, developing solution strategies, and achieving corporate goals with a high degree of integrity and a focus on excellence.